WUEV Underwriting

A great portion of the funds that WUEV uses for emergencies as well as purchases to keep the station's equipment as current as possible with the state of the industry come from underwriting sponsorships. Without funds from generous donors in order to maintain station operations, WUEV would not be able to offer its high quality, diverse programming.

There are a variety of underwriting options ranging from show and programming sponsorships to basic underwritten commericals that can be pursued. No donation is too small or too large; we welcome both individual contributions and corporate donations. If you would like to donate by underwriting or sponsoring WUEV, please contact us at (812) 479-2689 or at wuevfm@evansville.edu.

What is the difference between underwriting and advertising?

Advertising on non-commercial radio stations is in the form of underwriting announcements. More than just a commercial announcement, underwriting makes it obvious that the program would not exist without the sponsor's support—something that the audience notices and appreciates. It is a little different than a full-fledged commercial announcement, but the Federal Communications Commission (FCC) will permit you to get your message across if you follow these guidelines.

Things that CANNOT be a Part of Underwriting Announcements:

No Qualitative or Comparative Words

You can't say things like "Joe's Pub has the best pizza in town;" or "is the best restaurant."

No Call To Action

You can't say "Come on down to Joe's Pub."

Value Descriptions

You can't say things like "Joe's offers the finest ingredients."

Mentions of Sales or Discounts

You can't say things like "Joe's Pub is having a buy one get one free promotion."

Underwriting Announcements cannot include contests

Things that CAN be in an Underwriting Announcement:

A list of the items or services offered by the underwriter.

Give Passive Identifiers

Example: "The promotion will be at the Joe's Pub."

Value-Neutral Descriptions

Example: "The grill at Joe's Pub is open from 5 am to 1 am."

Shows Aired By WUEV:

WUEV airs many quality programs, below is a list of WUEV's program offerings:

• JazzFlight
• PartyLights
• A Case of the Blues
• The Light
• The Other Side
• Sublevel Sessions
• Rated G
• Today's Best Music

Advantages for the Underwriter:

Tax Write-Off

WUEV is a non-commercial, educational radio station owned by the University of Evansville and operated by students from the University. Due to our non-profit nature, all contributions to the radio station are tax deductible.

Inexpensive

Your donation is much less expensive than what a conventional commercial radio station would charge to have your name mentioned.

Less Upfront

In addition to WUEV's low cost sponsorship, we can write, voice, and produce your radio spots for no additional charge. This saves you the trouble of either accomplishing this work yourself and/or the hassle of having to contract out someone else to do it for you.

Community Awareness

Create a community-minded image of your business by underwriting WUEV. The power of WUEV's voice combined with the potential of broadcast media will heighten your public exposure.

Support Diversity

WUEV produces a wide variety of programming, both musical and informational. There are a number of shows that the station produces which are unlike any others in the area which have appeal to a large number of demographics. Underwriting WUEV will allow to you reach these audiences and support local diversity.

Further Educational Endeavors

All donations go directly to WUEV and help to give University of Evansville students the opportunity to get real experience working at a broadcast facility. Sponsorship shows ties with WUEV and support of student activities at the University, education, and the arts.